Ride Rx: Your Prescription for Transportation

Non-emergency medical transportation, or NEMT, can be traced back until the late 1960’s. It was initially created so children and their families could access transportation to and from healthcare providers with ease. Over the years, the rise in chronic disease and increasing population size of geriatrics has caused a surge in medical transportation needs. This surge directly impacts the need for NEMT, which may or may not be available to the people who need it most.

In 2017, nearly 6 million people delayed or avoided seeking medical care due to lack of transportation. I will design a program that provides accessible transportation for people no matter their age or socioeconomic status. This program will better allow people to take control of their own healthcare by scheduling appointments on their time, as well as guaranteeing access to transportation to get there.

I am proposing a brand and marketing plan for a nationwide NEMT program. My project will focus on brand identity and will include deliverables such as a website and a surface-level application for the program. Additionally, I will be designing a marketing campaign focusing on low-income families/individuals. The graphics package will incorporate clean and legible fonts. They will also include illustrative features such as colors and shapes commonly seen in the medical field not limited to shades of red and blue as well as the familiar icons, such as crosses, associated with medical emergencies. The use of these elements will help clarify the identity of the program as an NEMT.